Centro de Documentacion de Fundación MAPFRE - European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms

Publicación: Cambridge : Forrester Research, Inc., 2007Descripción física: 15 p : grafSerie: (Best and worst of European experience design)Notas: Sumario: Forrester reviewed four European car insurance providers, The AA and Direct Line in the UK, AXA in Germany, and Macif in France using Forresters Cross-Channel Review methodology. Overall, the results were disappointing, with failing scores on Web sites and an almost nonexistent email channel. But we also witnessed some glimpses of excellence, such as The AA¿s Web site navigation, Direct Line¿s email design, Macif¿s effortless interactive voice response (IVR) system, and AXA¿s superb phone agentsMateria / lugar / evento: Estadísticas Mercado de seguros Internet Seguro de automóviles Venta a distancia Distribución de seguros Canales de distribución Empresas de seguros Casos prácticos Portales de internet Comercio electrónico Alemania Francia Gran Bretaña Otros autores: Menzies, Craig
Forrester
Serie secundaria: Best and worst of European experience design Otras clasificaciones: 219