Hispanics and health insurance : how to market to those with and without coverage
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20089003822 | ||
| 003 | MAP | ||
| 005 | 20191202111937.0 | ||
| 008 | 070907s20072011usa|||| ||||||eng d | ||
| 035 | $aMAP20070004340 | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080090647$aBarber, Tamara | |
| 245 | 1 | 0 | $aHispanics and health insurance$b : how to market to those with and without coverage$cTamara Barber and Julie Hanson with Bradford J. Holmes |
| 260 | $aCambridge$bForrester Research, Inc.$c2007 | ||
| 300 | $a7 p.$bgraf | ||
| 490 | 1 | $aTrends | |
| 520 | $aHispanic healthcare consumers are well-represented among both the insured and the uninsured, with demographic and behavioral differences clearly evident between those two groups. To best market to the Hispanic healthcare consumer, it¿s important to understand how insurance coverage reflects not only acculturation, but characteristics like online saturation, cost concerns, and healthcare research tendencies. With a high percentage of Hispanics in the uninsured community, insurance marketers will need to pay special attention to what makes these consumers tick, understanding that typical methods and messages used to reach new prospects for individual coverage will not necessarily apply to Hispanics | ||
| 650 | 1 | $0MAPA20080562342$aEstadísticas | |
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080594602$aAnálisis de mercados | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080573867$aSeguro de salud | |
| 650 | 1 | $0MAPA20080547554$aHispanos | |
| 650 | 1 | $0MAPA20080568863$aEstados Unidos | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080071134$aHanson, Julie | |
| 700 | 1 | $0MAPA20080245320$aHolmes, Bradford J. | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080502003$aTrends |