Centro de Documentacion de Fundación MAPFRE - Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online

Publicación: Cambridge : Forrester Research, Inc., 2007Descripción física: 5 p. : grafSerie: (For eBusiness, channel & product management professionals)Notas: Sumario: Some 84 million European Net users who could bank online don¿t do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking.Materia / lugar / evento: Banca electrónica Productos financieros Internet Canales de distribución Servicio al cliente Operaciones bancarias Comportamiento del consumidor Seguridad informática Europa Comercio electrónico Otros autores: Ford, Jennifer
Giordanelli, Ashara
Forrester
Serie secundaria: For eBusiness, channel & product management professionals Otras clasificaciones: 921.91