Centro de Documentacion de Fundación MAPFRE - Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online

MAP20089003914

Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online / Benjamin Ensor with Jennifer Ford and Ashara Giordanelli. — Cambridge : Forrester Research, Inc., 2007

5 p. : graf . — (For eBusiness, channel & product management professionals)

Sumario: Some 84 million European Net users who could bank online don¿t do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking

1. Banca electrónica . 2. Productos financieros . 3. Internet . 4. Canales de distribución . 5. Servicio al cliente . 6. Operaciones bancarias . 7. Comportamiento del consumidor . 8. Seguridad informática . 9. Europa . 10. Comercio electrónico . I. Ford, Jennifer . II. Giordanelli, Ashara . III. Forrester . IV. For eBusiness, channel & product management professionals . V. Título.