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Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online

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      <subfield code="a">Online banking holdouts still want security guarantees</subfield>
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      <subfield code="a">Some 84 million European Net users who could bank online don¿t do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking.</subfield>
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