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Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online
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Sección: Documentos electrónicos
Título: Online banking holdouts still want security guarantees : European Net users want security guarantees and incentives to bank online / Benjamin Ensor with Jennifer Ford and Ashara GiordanelliAutor: Ensor, Benjamin ‌
Publicación: Cambridge : Forrester Research, Inc., 2007Descripción física: 5 p. : grafSerie: (For eBusiness, channel & product management professionals)Notas: Sumario: Some 84 million European Net users who could bank online don¿t do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking.Materia / lugar / evento: Banca electrónica ‌Productos financieros ‌Internet ‌Canales de distribución ‌Servicio al cliente ‌Operaciones bancarias ‌Comportamiento del consumidor ‌Seguridad informática ‌Europa ‌Comercio electrónico ‌Otros autores: Ford, Jennifer ‌
Giordanelli, Ashara ‌
Forrester ‌
Serie secundaria: For eBusiness, channel & product management professionals ‌Otras clasificaciones: 921.91
Derechos: In Copyright (InC)