Centro de Documentacion de Fundación MAPFRE - Swedish online insurance sales forecast : 2006 to 2011

MAP20089003945

Swedish online insurance sales forecast : 2006 to 2011 / Benjamin Ensor with Michelle de Lussanet and Ashara Giordanelli. — Cambridge : Forrester Research, Inc., 2007

6 p . — (Market overview)

Sumario: Sweden is one of the most wired countries in the world. But Sweden¿s limited choice of insurance companies means that Swedes don¿t switch insurance providers that often, and often want human reassurance when they do. Online non-life insurance sales will grow slowly over the next few years to reach 525,000 by 2011, as Sweden¿s insurance companies use technologies like chat to convert a higher proportion of online insurance researchers into online buyers

1. Canales de distribución . 2. Estadísticas . 3. Mercado de seguros . 4. Seguros no vida . 5. Productos de seguros . 6. Internet . 7. Nuevas tecnologías . 8. Venta a distancia . 9. Suecia . 10. Márketing de la empresa de seguros . 11. Comercio electrónico . I. Lussanet, Michelle de . II. Giordanelli, Ashara . III. Forrester . IV. Market overview . V. Título.