What consumers want from insurers : how priorities differ across generations of US consumers
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080021450 | ||
| 003 | MAP | ||
| 005 | 20191202112042.0 | ||
| 008 | 080912s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aWhat consumers want from insurers$b : how priorities differ across generations of US consumers$cby Bruce D. Temkin with Steven Geller |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aForrester surveyed nearly 5,000 US consumers about their interactions with life insurers, auto and home insurers, and health insurers. The authors asked consumers to select one of the following six options that they thought was most important when dealing with each of those institutions: nearby locations, good service, product-service quality, good reputation, product-service variety, low prices, or none of these. They also examined responses across five generations of consumers | ||
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080566340$aMarketing mix | |
| 650 | 1 | $0MAPA20080550592$aEncuestas | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |