What consumers want from insurers : how priorities differ across generations of US consumers

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      <subfield code="a">What consumers want from insurers</subfield>
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      <subfield code="a">Forrester surveyed nearly  5,000 US consumers about their interactions with life insurers, auto and home insurers, and health insurers. The authors asked consumers to select one of the following six options that they thought was most important when dealing with each of those institutions: nearby locations, good service, product-service quality, good reputation, product-service variety, low prices, or none of these. They also examined responses across five generations of consumers</subfield>
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