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Understanding how financial services firms manage tech buying in a downturn

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20080021832
003  MAP
005  20191202112038.0
008  080912s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎216
1001 ‎$0‎MAPA20080064693‎$a‎Carney, Ellen
24510‎$a‎Understanding how financial services firms manage tech buying in a downturn‎$c‎by Ellen Carney
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For technology product management & marketing professionals
520  ‎$a‎The North American financial services industry, wich includes banking, insurance, and capital markets, spends a lot on technology. But with the big downturn in financial services fortunes, many technology providers face longer decision cycles, some project cancellations, and pressure from purchasing organizations to reduce prices. As the banking and insurance sectors look to do more with less, what to tech providers need to know about strategic sourcing, procurement, and vendor management practices? It turns out that there are big differences between how banks and insurance companies justify, buy, and manage their technology procurements. Understanding these sector distinctions will help technology providers better weather the storm
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080538217‎$a‎Banca
650 1‎$0‎MAPA20080597641‎$a‎Mercados financieros
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080572341‎$a‎Gestión técnica
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080623791‎$a‎Tecnología de la información
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080647230‎$a‎For technology product management & marketing professionals