Búsqueda

Health insurance collateral disappoints : consumers researching insurance struggle through a cross-channel experience

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20080021849
003  MAP
005  20220911205221.0
008  080912s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎344.1
1001 ‎$0‎MAPA20080647247‎$a‎Snyder, Julie
24510‎$a‎Health insurance collateral disappoints‎$b‎ : consumers researching insurance struggle through a cross-channel experience‎$c‎by Julie Snyder with Carrie Johnson and Kate van Geldern
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎Consumers shopping for health insurance have varying motives: some look to switch commercial carriers, others supplement current insurance, and the uninsured commence an entirely new experience. Deciding wich channel to use when marketing to these disparate groups is challenging, but retaining current members and recruiting new ones is paramount to a health plan's success. Forrester found that the majority of health coverage researches are disappointed with the materials they find across print, online, and phone channels. Even worse, many constituents feel underserved by research materials. Healthcare product and channel professionals must map which research methods are underserving and where satisfaction levels are low to invest and improve content appropriately
650 1‎$0‎MAPA20080626310‎$a‎Seguro de asistencia sanitaria
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
7001 ‎$0‎MAPA20080135843‎$a‎Johnson, Carrie
7001 ‎$0‎MAPA20080647254‎$a‎Geldern, Kate van
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals