MAP20080021993 Mittal, Vikas The Right way to manage unprofitable customers / Vikas Mittal, Matthew Sarkees, and Feisal Murshed En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/04/2008 Tomo 86 Número 4 - 2008 I. Sarkees, Mathew . II. Murshed, Feisal . III. Título.
