Segmenting German financial consumers : German financial firms face a challenging mix of consumer types

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<dc:creator>Niemeyer, Vanessa</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2008</dc:date>
<dc:description xml:lang="es">Sumario: The analysis of consumers financial attitudes shows that we can divide people into four distinct types: self-directed consumers, validators, delegators, and avoiders. Each customer type shows a characteristic behavior when it comes to making financial decisions and interacting with financial services firms. German financial firms face a particularly challenging customer mix, with large numbers of Self-Directed customers. German financial services strategy executives need to align their market strategies with the expectations of each group that they want to serve. The first step, however, is to understand what their target customer types are and what exactly these customers need and expect</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/102597.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicios financieros</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Segmentación de clientes</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Marketing mix</dc:subject>
<dc:subject xml:lang="es">Alemania</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Segmenting German financial consumers : German financial firms face a challenging mix of consumer types</dc:title>
<dc:relation xml:lang="es">For eBusiness, channel & product management professionals</dc:relation>
<dc:coverage xml:lang="es">Alemania</dc:coverage>
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