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| 040 | | | $aMAP$bspa$dMAP |
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| 100 | | | $0MAPA20080647520$aHanssens, Dominique M. |
| 245 | 1 | 0 | $aMarketing when customer equity matters$cDominique M. Hanssens, Daniel Thorpe, and Carl Finkbeiner |
| 700 | 1 | | $0MAPA20080647537$aThorpe, Daniel |
| 700 | 1 | | $0MAPA20080647544$aFinkbeiner, Carl |
| 773 | 0 | | $wMAP20077100345$tHarvard business review$dBoston : Impact Media Comercial S.A., 1988-$g07/05/2008 Tomo 86 Número 5 - 2008 |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
