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Getting the online auto insurance word out : auto insurance purchasers frequently do not know about online applications

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20080023263
003  MAP
005  20220901134152.0
008  080915s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎322
24510‎$a‎Getting the online auto insurance word out‎$b‎ : auto insurance purchasers frequently do not know about online applications‎$c‎by Bill Doyle... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎The number of US online consumers applying for auto insurance over the Internet has more than tripled in the past five years. With such staggering growth, auto insurance eBusiness managers must understand these current online applicants and also those who dont yet apply online in order to drive eBusiness forward. While traditional firms struggle with barriers to Web success namely channel conflict concerns with agents they must increase their focus on online applications to keep up with consumer and competitor activity. eBusiness managers should streamline the online application process and then attack the basics like better awareness and marketing of the channel to fuel further online growth
650 1‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals