Centro de Documentacion de Fundación MAPFRE - Getting the online auto insurance word out : auto insurance purchasers frequently do not know about online applications

MAP20080023263

Getting the online auto insurance word out : auto insurance purchasers frequently do not know about online applications / by Bill Doyle... [et al.]. — Cambridge : Forrester Research, 2008

(For eBusiness, channel & product management professionals)

Sumario: The number of US online consumers applying for auto insurance over the Internet has more than tripled in the past five years. With such staggering growth, auto insurance eBusiness managers must understand these current online applicants and also those who dont yet apply online in order to drive eBusiness forward. While traditional firms struggle with barriers to Web success namely channel conflict concerns with agents they must increase their focus on online applications to keep up with consumer and competitor activity. eBusiness managers should streamline the online application process and then attack the basics like better awareness and marketing of the channel to fuel further online growth

1. Seguro de automóviles . 2. Mercado de seguros . 3. Canales de distribución . 4. Internet . 5. Comercio electrónico . 6. Estados Unidos . I. Doyle, Bill . II. Forrester . III. For eBusiness, channel & product management professionals . IV. Título.