Getting the online auto insurance word out : auto insurance purchasers frequently do not know about online applications

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      <subfield code="a">Getting the online auto insurance word out</subfield>
      <subfield code="b"> : auto insurance purchasers frequently do not know about online applications</subfield>
      <subfield code="c">by Bill Doyle... [et al.]</subfield>
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      <subfield code="a">The number of US online consumers applying for auto insurance over the Internet has more than tripled in the past five years. With such staggering growth, auto insurance eBusiness managers must understand these current online applicants  and also those who dont yet apply online  in order to drive eBusiness forward. While traditional firms struggle with barriers to Web success  namely channel conflict concerns with agents  they must increase their focus on online applications to keep up with consumer and competitor activity. eBusiness managers should streamline the online application process and then attack the basics like better awareness and marketing of the channel to fuel further online growth</subfield>
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