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Online experience : a global comparison : the state of the web in the US, Japan, and Europe

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20080026967
003  MAP
005  20191202112006.0
008  080917s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.13
1001 ‎$0‎MAPA20080650902‎$a‎Browne, Jonathan
24510‎$a‎Online experience‎$b‎ : a global comparison : the state of the web in the US, Japan, and Europe‎$c‎by Jonathan Browne with Ron Rogowski and Steven Geller
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forresters 2007 reviews of Web sites in Japan, Europe, and the US show a vast majority of sites in all regions to be deeply flawed. On average, US sites offer better customer experience than their European and Japanese counterparts, but their good performance in some areas is restricted by widespread problems with basic issues such as the need to make content legible. On average, Japanese sites were reliable but hard to navigate, while European sites showed the most room for improvement. To raise standards in all regions, firms should incorporate Forresters 25 Web Site Review criteria into the specifications for their design teams. Firms should rely on personas to guide them to the site improvements that will matter most to their customers and avoid merely duplicating the mediocre experiences offered by competitors
650 1‎$0‎MAPA20080560003‎$a‎Páginas web
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080601492‎$a‎Estudios comparativos
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080650193‎$a‎Información al cliente
650 1‎$0‎MAPA20080564667‎$a‎Accesibilidad
650 1‎$0‎MAPA20080559229‎$a‎Legibilidad
650 1‎$0‎MAPA20080584771‎$a‎Diseño de sistemas
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
651 1‎$0‎MAPA20080650919‎$a‎Japón
651 1‎$0‎MAPA20080637743‎$a‎Europa
7001 ‎$0‎MAPA20080648084‎$a‎Rogowski, Ron
7001 ‎$0‎MAPA20080099305‎$a‎Geller, Steven
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals