Centro de Documentacion de Fundación MAPFRE - Online bill pay's last mile : encouraging activation and avid use

MAP20080027049

Online bill pay's last mile : encouraging activation and avid use / by Emmett Higdon... [et al.]. — Cambridge : Forreser Research, 2007

(For eBusiness, channel & product management professionals)

Sumario: As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment

1. Operaciones bancarias . 2. Internet . 3. Banca electrónica . 4. Comercio electrónico . I. Higdon, Emmett . II. Forrester . III. For eBusiness, channel & product management professionals . IV. Título.