Online bill pay's last mile : encouraging activation and avid use

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Online bill pay's last mile</title>
<subTitle> : encouraging activation and avid use</subTitle>
</titleInfo>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080650971">
<namePart>Higdon, Emmett</namePart>
<nameIdentifier>MAPA20080650971</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436582">
<namePart>Forrester</namePart>
<nameIdentifier>MAPA20080436582</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Cambridge</placeTerm>
</place>
<publisher>Forreser Research</publisher>
<dateIssued>2007</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment</abstract>
<note type="statement of responsibility"> by Emmett Higdon... [et al.]</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602772">
<topic>Operaciones bancarias</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080547738">
<topic>Internet</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080579159">
<topic>Banca electrónica</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
</subject>
<classification authority="">921.94</classification>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080534165">
<titleInfo>
<title>For eBusiness, channel & product management professionals</title>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">080917</recordCreationDate>
<recordChangeDate encoding="iso8601">20220901134156.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20080027049</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>