Inquiry insights : China interest, Q4 2007

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      <subfield code="a">Tech vendors have been reluctant to enter China as a marketplace for their products and services. There is a good reason for this: Chinas tech market has been a relative backwater compared with other, more developed industries like manufacturing and consumer packaged goods. However, Forrester client inquiries on the tech industry in China reveal that the story is changing: Interest in establishing or expanding China operations is growing in firms across a variety of industries  especially retail, distribution, and real estate. This spells opportunity for tech vendors that can help enable this growth. Forrester client inquiries cluster around two key areas: enterprise IT expansion into China and eCommerce in China</subfield>
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