Búsqueda

Customer experience index snapshot : insurance carriers

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20080028664
003  MAP
005  20191202111917.0
008  080918s2007 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
24510‎$a‎Customer experience index snapshot‎$b‎ : insurance carriers‎$c‎by Bruce D. Temkin with Steven Geller and Olga Melnikova
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2007
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 14 insurance carriers included in the index. Some of our findings: USAA and State Farm came out on top; AIG and Farmers Insurance wound up at the bottom
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080597504‎$a‎Marketing relacional
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080590819‎$a‎Estudios de opinión
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20080099305‎$a‎Geller, Steven
7001 ‎$0‎MAPA20080648633‎$a‎Melnikova, Olga
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals