Centro de Documentacion de Fundación MAPFRE - Online bill pay 2007 : understandint the mindset of holdouts, fence-sitters, and quitters

MAP20080029067

Online bill pay 2007 : understandint the mindset of holdouts, fence-sitters, and quitters / by Catherine Graeber with Carrie Johnson and Emliy Bowen. — Cambridge : Forrester Research, 2007

(For eBusiness, channel & product management professionals)

Sumario: Just 35% of online consumers pay bills at their bank or credit unions Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of nonadopters say theyll never pay bills online. Twenty-three percent of non-adopters plan to pay bills online but just havent gotten around to it yet, and 6% did pay bills online but quit using the service. But the future adoption picture is not as bleak as it may seem

1. Banca electrónica . 2. Tecnología electrónica . 3. Estudios de mercado . I. Johnson, Carrie . II. Bowen, Emily Catherine . III. Forrester . IV. For eBusiness, channel & product management professionals . V. Título.