Centro de Documentacion de Fundación MAPFRE - Online bill pay 2007 : understandint the mindset of holdouts, fence-sitters, and quitters

Publicación: Cambridge : Forrester Research, 2007Serie: (For eBusiness, channel & product management professionals)Notas: Sumario: Just 35% of online consumers pay bills at their bank or credit unions Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of nonadopters say theyll never pay bills online. Twenty-three percent of non-adopters plan to pay bills online but just havent gotten around to it yet, and 6% did pay bills online but quit using the service. But the future adoption picture is not as bleak as it may seem Materia / lugar / evento: Banca electrónica Tecnología electrónica Estudios de mercado Otros autores: Johnson, Carrie
Bowen, Emily Catherine
Forrester
Serie secundaria: For eBusiness, channel & product management professionals Otras clasificaciones: 921.91