Consumers don't enjoy their insurers : consumers provide feefback on auto and health insurers

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      <subfield code="a">Consumers don't enjoy their insurers</subfield>
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      <subfield code="c">by Bruce D. Temkin with Olga Melnikova and Steven Geller</subfield>
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      <subfield code="a">Forrester asked consumers how much they enjoy doing business with their auto and health insurers. Health insurers have more customers who dont enjoy their interactions than auto insurers, but both types of institutions are plagued by customer experience problems. The data highlight that these insurers need less complicated offerings. When looking across generations of consumers, Gen Y reports the most problems with each type of firm. How can insurers increase  satisfaction among younger consumers? By designing products that appeal to the unique characteristics of Gen Y users</subfield>
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