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US trends in researching and applying for financial products online : benchmark 2008

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20080037413
003  MAP
005  20220901134158.0
008  081010s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
1001 ‎$0‎MAPA20080655778‎$a‎Strothkamp, Brad
24510‎$a‎US trends in researching and applying for financial products online‎$b‎ : benchmark 2008‎$c‎by Brad Strothkamp with Benjamin Ensor and Courtney Tincher
260  ‎$a‎Cambridge‎$b‎Forrester Reseach‎$c‎2008
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Forrester surveyed more than 47,000 US consumers to determine the Webs sales impact in 2007. Researching and applying for financial products online are increasing, as is the importance of online sales among eBusiness groups. Credit cards and brokerage accounts dominate financial product sold online. Online sales will continue to grow slowly and steadily, but eBusiness executives need to consider online-influenced sales as much as direct sales made online
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080583200‎$a‎Venta a distancia
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080611262‎$a‎Investigación comercial
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
7001 ‎$0‎MAPA20080655785‎$a‎Tincher, Courtney
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals