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US trends in researching and applying for financial products online : benchmark 2008
Recurso electrónico / electronic resource
MAP20080037413
Strothkamp, Brad ‌
US trends in researching and applying for financial products online : benchmark 2008 / by Brad Strothkamp with Benjamin Ensor and Courtney Tincher. — Cambridge : Forrester Reseach, 2008
(For eBusiness & channel strategy professionals)
Sumario: Forrester surveyed more than 47,000 US consumers to determine the Webs sales impact in 2007. Researching and applying for financial products online are increasing, as is the importance of online sales among eBusiness groups. Credit cards and brokerage accounts dominate financial product sold online. Online sales will continue to grow slowly and steadily, but eBusiness executives need to consider online-influenced sales as much as direct sales made online
1. Productos financieros ‌. 2. Venta a distancia ‌. 3. Internet ‌. 4. Investigación comercial ‌. 5. Comercio electrónico ‌. 6. Estados Unidos ‌. I. Ensor, Benjamin ‌. II. Tincher, Courtney ‌. III. Forrester ‌. IV. For eBusiness & channel strategy professionals ‌. V. Título.