Centro de Documentacion de Fundación MAPFRE - Hot insurance tech companies to watch in 2009 : profiles of technology companies to watch in financial services series

MAP20090000612

Hot insurance tech companies to watch in 2009 : profiles of technology companies to watch in financial services series / Ellen Carney with Eric G. Brown and Christina Lee. — Cambridge : Forrester Research, 2008

(For technology product management & marketing professionals)

Sumario: The insurance industry in 2008 looks radically different than the one that sold insurance to our parents, and it will look radically different to our kids. Insurance IT has to accommodate new customer segments and markets; a global economic crash thats creating new competitors and business models; and undefined, but daunting, regulatory changes that will alter the industry as we know it. As the insurance industry transforms itself, Forrester has seen new solutions and vendors emerge to address the changing needs of insurance technologists and business leaders

1. Mercado de seguros . 2. Marketing . 3. Segmentación de clientes . 4. Cambio tecnológico . 5. Cambio estratégico . 6. Cambio sociológico . 7. Globalización de la economía . 8. Márketing de la empresa de seguros . I. Brown, Eric G. . II. Lee, Christina . III. Forrester . IV. For technology product management & marketing professionals . V. Título.