Trends 2009 : insurance eBusiness and channel strategy : navigating the recession and making customers happy
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090021037 | ||
| 003 | MAP | ||
| 005 | 20191202112036.0 | ||
| 008 | 090213s2009 usa|||| ||| ||spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a219 | ||
| 100 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 245 | 0 | 0 | $aTrends 2009$b : insurance eBusiness and channel strategy : navigating the recession and making customers happy$cby Chad Mitchell with Benjamin Ensor and Courtney Tincher |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aInsurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, the authors expect to see insurance eBusiness and channel strategy professionals promoting online self-service to lower costs, investing to improve the Web and multichannel customer experience, executing smarter digital marketing, experimenting with emerging technologies like mobile phones, and supporting agents with lead generation via the Web | ||
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080595296$aComercio electrónico | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080655785$aTincher, Courtney | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |