Trends 2009 : insurance eBusiness and channel strategy : navigating the recession and making customers happy

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Trends 2009</title>
<subTitle> : insurance eBusiness and channel strategy : navigating the recession and making customers happy</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080662745">
<namePart>Mitchell, Chad</namePart>
<nameIdentifier>MAPA20080662745</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080130077">
<namePart>Ensor, Benjamin</namePart>
<nameIdentifier>MAPA20080130077</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080655785">
<namePart>Tincher, Courtney</namePart>
<nameIdentifier>MAPA20080655785</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080436582">
<namePart>Forrester</namePart>
<nameIdentifier>MAPA20080436582</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Cambridge</placeTerm>
</place>
<publisher>Forrester Research</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Insurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, the authors expect to see insurance eBusiness and channel strategy professionals promoting online self-service to lower costs, investing to improve the Web and multichannel customer experience, executing smarter digital marketing, experimenting with emerging technologies like mobile phones, and supporting agents with lead generation via the Web </abstract>
<note type="statement of responsibility">by Chad Mitchell with Benjamin Ensor and Courtney Tincher</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610326">
<topic>Distribución de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602406">
<topic>Marketing estratégico</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080547738">
<topic>Internet</topic>
</subject>
<classification authority="">219</classification>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080655792">
<titleInfo>
<title>For eBusiness & channel strategy professionals</title>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">090213</recordCreationDate>
<recordChangeDate encoding="iso8601">20191202112036.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20090021037</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>