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Inquiry Insights : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08?

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20090056213
003  MAP
005  20191202111955.0
008  090428s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.9
1001 ‎$0‎MAPA20080064693‎$a‎Carney, Ellen
24510‎$a‎Inquiry Insights‎$b‎ : Financial Services, Q4 2008. What Was On The Minds Of Bank And Insurer Roles In 08?‎$c‎by Ellen Carney with Eric G. Brown and Christina Lee
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For technology product management & marketing professionals
520  ‎$a‎To understand how the recession, particularly the collapse of Wall Street and the housing market, isaffecting technology decision-makers in the financial services industries, Forrester sorted through morethan 20,000 inquiries that it received during 2008. While banks continue to focus on the perennialissues of online customer experience and channels, a big and growing concern for CIOs and enterprisearchitects at insurers is their core business applications. In both sectors, inquiries on these topics camefrom a wide variety of user roles, pointing to the need for marketing and sales executives to understandtheir customers complex organizational buying dynamics
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080538217‎$a‎Banca
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080579814‎$a‎Crisis financiera
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
7001 ‎$0‎MAPA20080651596‎$a‎Brown, Eric G.
7001 ‎$0‎MAPA20080651688‎$a‎Lee, Christina
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080647230‎$a‎For technology product management & marketing professionals