Centro de Documentacion de Fundación MAPFRE - Best practices : customer onboarding : a visible target during economic uncertainty

MAP20090056398

Best practices : customer onboarding : a visible target during economic uncertainty / by Craig Le Clair... [et al.]. — Cambridge : Forrester Research, 2009

(For Business process & applications professionals)

Sumario: Take customer onboarding . . . please. Customer onboarding lags behind other business processes in both the quality of customer experience and costs. The poor state of customer onboarding results in customers abandoning the application process, loss of customers, regulatory fines, and damage to the corporate brand. Best practices have addressed these issues through improved transaction management with enterprise content management (ECM) technologies, the use of rich Internet applications, adoption of e-signatures, better distributed capture, and a transition to a client-centric onboarding strategy. Applying these best practices especially during a deep economic downturn can help business process and apps professionals save money and even help push green IT forward

1. Investigación de mercados . 2. Crisis económica . 3. Calidad de servicio . 4. Servicio al cliente . I. Le Clair, Craig . II. Forrester . III. For Business process & applications professionals . IV. Título.