MAP20070017453Distribution channels in the U.K. general insurance industry : strategic considerations for the 1990s. — London : Mercantile & General Reinsurance, cop. 1990100 p. ; 30 cmSumario: The nature and importance of distribution channels -- Strategic analysis of the U.K. non life insurance industry -- Types of distribution channel -- Competitive structure of the U.K. insurance market -- Legislation and regulation -- The changing role and influence of the consumer -- The influence of technology -- The changing role and influence of the intermediary -- A practical approach1. Distribución de seguros. 2. Mercado de seguros. 3. Gran Bretaña. 4. Seguros no vida. 5. Estrategia empresarial. I. Mercantile and General Reinsurance Company. II. Título.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 219-DIS-DIS — Nº de registro: 014509