Marketing aplicado a la formación a distancia E-Learning

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<namePart>Monsoriu Flor, Mar</namePart>
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<namePart>Huidobro Moya, José Manuel</namePart>
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<abstract displayLabel="Summary">Planificación estratégica -- El mercado del e-learning -- Formulación de estrategias de marketing -- Modelos de negocio -- El portal institucional -- Fidelización de clientes -- Plataforma y estándares de e-learning -- M-learning y otras tendencias tecnológicas -- Anexo: caso de negocio</abstract>
<note type="statement of responsibility">David Roldán Martínez, Mar Monsoriu Flor, José Manuel Huidobro Moya</note>
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<topic>Formación a distancia</topic>
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