Demand insights : predictive analytics in the financial services sector
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090083233 | ||
| 003 | MAP | ||
| 005 | 20191202111922.0 | ||
| 008 | 090729s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080064693$aCarney, Ellen | |
| 245 | 1 | 0 | $aDemand insights$b : predictive analytics in the financial services sector$cby Ellen Carney with Eric G. Brown and Christina Lee |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor technology product management & marketing professionals | |
| 520 | $aBanks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they have are actually the kind of business that they want. Forresters survey shows that banks and insurers are increasingly turning to segmentation and predictive analytics technology to help them figure out whos the right customer, whats the right offer for them, and when is the best time to pitch it. This report reviews the drivers and barriers around the adoption of this technology and gleans some marketing insight from a conversation with industry experts at IBM about how it helps its banking and insurance customers profitably convert their shoppers to loyal buyers | ||
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080538217$aBanca | |
| 650 | 1 | $0MAPA20080601324$aEntidades financieras | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080594602$aAnálisis de mercados | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080651596$aBrown, Eric G. | |
| 700 | 1 | $0MAPA20080651688$aLee, Christina | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080647230$aFor technology product management & marketing professionals |