Centro de Documentacion de Fundación MAPFRE - Six ways to make Web 2.0 work

MAP20090092044

Six ways to make Web 2.0 work / Michael Chui, Andy Miller, and Roger P. Roberts

Sumario: Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis

En: The McKinsey Quarterly. - New York : McKinsey & Company. - nº February, 2009 ; [9] p

1. Web 2.0 . 2. Cambio tecnológico . 3. Internet . 4. Estrategia empresarial . 5. Nuevas tecnologías de la información . 6. Comercio electrónico . I. Miller, Andy . II. Roberts, Roger P. . III. Título.