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The State of corporate philanthropy

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
005  20110607164609.0
008  091029e20070101usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.15
1001 ‎$0‎MAPA20080096663‎$a‎Dobbs, Richard
24514‎$a‎The State of corporate philanthropy‎$c‎[Sheila Bonini, Stéphanie Chênevert]
520  ‎$a‎Corporate philanthropy can help companies meet consumers' rising of bussiness's role in society, say respondents to a McKinsey global survey. However, only about a fifth of all respondents say that philanthropic programs at their companies are meeting social goals and stakeholder expectations.At these companies, philanthropy programs are more likely to address social and political issues relevant to the business, to be collaborative, and to meet any business goals companies have for them.Another small group of respondents say they intend their philanthropic programs to go beyond enhancing company reputation by addressing concrete business goals, such as learning about potential new markets
650 1‎$0‎MAPA20080558413‎$a‎Filantropía
650 1‎$0‎MAPA20080630485‎$a‎Responsabilidad social corporativa
650 1‎$0‎MAPA20080580438‎$a‎Ética empresarial
650 1‎$0‎MAPA20080579814‎$a‎Crisis financiera
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080613181‎$a‎Beneficios empresariales
650 1‎$0‎MAPA20080620776‎$a‎Acción social de la empresa
7730 ‎$t‎McKinsey Quartely‎$d‎New York : McKinsey & Company‎$g‎nº January, 2007 ; 10 p.