Centro de Documentacion de Fundación MAPFRE - The State of corporate philanthropy

MAP20090095243

The State of corporate philanthropy / [Sheila Bonini, Stéphanie Chênevert]

Sumario: Corporate philanthropy can help companies meet consumers' rising of bussiness's role in society, say respondents to a McKinsey global survey. However, only about a fifth of all respondents say that philanthropic programs at their companies are meeting social goals and stakeholder expectations.At these companies, philanthropy programs are more likely to address social and political issues relevant to the business, to be collaborative, and to meet any business goals companies have for them.Another small group of respondents say they intend their philanthropic programs to go beyond enhancing company reputation by addressing concrete business goals, such as learning about potential new markets

En: McKinsey Quartely. - New York : McKinsey & Company. - nº January, 2007 ; 10 p

1. Filantropía . 2. Responsabilidad social corporativa . 3. Ética empresarial . 4. Crisis financiera . 5. Estrategia empresarial . 6. Beneficios empresariales . 7. Acción social de la empresa . I. Título.