Key insights and learning on corporate reputation
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090098312 | ||
| 003 | MAP | ||
| 005 | 20091118132107.0 | ||
| 008 | 091118s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.15 | ||
| 245 | 1 | 0 | $aKey insights and learning on corporate reputation |
| 260 | $aNew York [etc.]$bReputation Institute$c2009 | ||
| 520 | $aThere are six ways that leading companies can engage with their stakeholders today to change the rules of the game from gotcha to trust but verify: 1. Actively engage with multiple stakeholders through dialogue to understand what they expect from the company; 2. Identify which social and economic issues are most critical to different takeholders and identify how the company can help address them; 3. Report on actions and consequences in annual reports as well as an ongoing basis through real-time Web and direct communication updates; 4. Build a community of critical activists which works as a sounding board for critical business decisions; 5. Demonstrate an openness to discuss tough business decisions with the media andadvocacy groups; and 6. Better internal integration between key functions like legal, fi nance, sales, marketing, public affairs, communications and HR to make sure everyone is aligned around the core ideas of the reputation platform | ||
| 650 | 1 | $0MAPA20080608354$aReputación corporativa | |
| 650 | 1 | $0MAPA20080585747$aImagen corporativa | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080569235$aIdentificación | |
| 650 | 1 | $0MAPA20080595340$aComunicación externa | |
| 650 | 1 | $0MAPA20080595357$aComunicación interna | |
| 650 | 1 | $0MAPA20080590048$aCultura empresarial | |
| 650 | 1 | $0MAPA20080618698$aTransparencia informativa | |
| 710 | 2 | $0MAPA20090017498$aReputation Institute |