Seizing insurance's mobilie opportunity : customer adoption and investment grow as US insurers play catch-up

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<title>Seizing insurance's mobilie opportunity</title>
<subTitle> : customer adoption and investment grow as US insurers play catch-up</subTitle>
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<namePart>Mitchell, Chad</namePart>
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<abstract displayLabel="Summary">Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and emerging channel strategy executives at US insurers like Nationwide Mutual Insurance and State Farm Mutual Automobile Insurance are evaluating, developing, and implementing mobile channel strategies. There are many opportunities for insurance eBusiness and channel strategy executives to use the mobile channel as part of a broader multichannel distribution strategy</abstract>
<note type="statement of responsibility">by Chad Mitchell... [et al.]</note>
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<topic>Distribución de seguros</topic>
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<topic>Canales de distribución</topic>
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<topic>Telefonía móvil</topic>
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<topic>Servicio al cliente</topic>
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<topic>Atención al cliente</topic>
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<topic>Prestaciones complementarias</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<title>For eBusiness & channel strategy professionals</title>
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