Búsqueda

How Dutch consumers use the Net to research and buy financial products : the web's role as a sales channel is growing fast in The Netherlands

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20090101012
003  MAP
005  20220901134229.0
008  091126s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
24500‎$a‎How Dutch consumers use the Net to research and buy financial products‎$b‎ : the web's role as a sales channel is growing fast in The Netherlands‎$c‎by Alexander Hesse... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎The Internets role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch Net users researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought a financial product online, compared with 12% in 2007. Eleven percent of Dutch Net users also research mortgages online. Simple and familiar products are best-suited for online distribution, and self-directed, confident, and experienced customers are the most likely to research and buy online. Dutch eBusiness professionals should apply proven tactics to increase researching and buying on their sites, like designing sites with customers goals in mind, offering interactive help, and following up with customers who abandon online applications
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594589‎$a‎Análisis comparativo
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080637903‎$a‎Holanda
7001 ‎$0‎MAPA20090041356‎$a‎Hesse, Alexander
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals