Centro de Documentacion de Fundación MAPFRE

MAP20090101517

Pick the right sales strategy to sell to insurers : ACORD-LOMA tech exhibitors exemplifiy three go-to-market approaches / by Ellen Carney... [et al.]. — Cambridge : Forrester Research, 2009

(For Technology sales enablement professionales)

Sumario: When sales teams can tie their offerings to customers business outcomes, deals move forward. Goto-market planners target vertical industries like financial services to articulate that value connection within a group of like-minded buyers and boost sales. A vendors ability to execute its insurance industry strategic plan is based on its ability to select and scale to the right go-to-market model. Forrester has observed three distinctly different vertical selling patterns that are each well suited for different situations and desired relationship levels with insurance companies. Conversations with insurance chief information officers (CIOs) and a visit to this years ACORD/LOMA insurance conference reinforce these distinctive approaches. Firms like IBM, Oracle, and Microsoft offer clear examples of repeatable models that can be leveraged to expand wallet share, improve loyalty, and increase margins

1. Mercado de seguros . 2. Empresas de seguros . 3. Estrategia empresarial . 4. Servicio al cliente . 5. Análisis de mercados . 6. Investigación de mercados . 7. Marketing estratégico . 8. Redes de comunicaciones . 9. Nuevas tecnologías de la información . 10. Márketing de la empresa de seguros . I. Carney, Ellen . II. Forrester . III. For technology sales enablement professionals .