Centro de Documentacion de Fundación MAPFRE - Multichannels is still a myth for retailer : companies continue to struggle with cross-channel contact strategies

MAP20090103788

Multichannels is still a myth for retailer : companies continue to struggle with cross-channel contact strategies / an introduction by Sucharita Mulpuru. — Cambridge : Forrester Research, 2009

(For eBusiness &channel strategy professionals)

Sumario: Unfortunately, few companies manage to master cross-channel challenges. Forrester recently evaluated the cross-channel experiences in four industries (auto insurers, discount retailers, footwear manufacturers, and online travel agencies) using its Cross-Channel Review methodology. The methodology was based on five major components of channel and channel transitions reviews, focusing on Web, IVR, phone, email, and channel transitions experiences

1. Marketing estratégico . 2. Distribución de seguros . 3. Internet . 4. Teléfonos . 5. Correo electrónico . 6. Canales de distribución . 7. Investigación de mercados . 8. Mercado de seguros . 9. Seguro de automóviles . 10. Márketing de la empresa de seguros . 11. Comercio electrónico . I. Forrester . II. For eBusiness & channel strategy professionals . III. Título.