Centro de Documentacion de Fundación MAPFRE - Customer experience boost revenue : modest improvements can bring in $177 million to $311 million per year

Publicación: Cambridge : Forrester Research, 2009Serie: (For Customer experience professionals)Notas: Sumario: Forresters previous research has shown a high correlation between customer experience and three key elements of loyal behavior: willingness to buy more, reluctance to switch, and likelihood to recommend. But how does that affect a companys bottom line? To answer that question, we looked at the percentage of loyal customers within the customer bases of more than 100 companiesMateria / lugar / evento: Fidelización de clientes Servicio al cliente Captación de clientes Satisfacción del cliente Márketing de la empresa de seguros Otros autores: Chu, William
Beckers, Angela
Forrester
Serie secundaria: For Customer experience professionals Otras clasificaciones: 217