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Crafting an insurance social media strategy : P&C and life insurance are getting social with customers and agents

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20090104280
003  MAP
005  20191202111909.0
008  091210s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎217
1001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
24500‎$a‎Crafting an insurance social media strategy‎$b‎ : P&C and life insurance are getting social with customers and agents‎$c‎by Chad Mitchell with Benjamin Ensor and Courtney Tincher
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4900 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Property and casualty and life insurers market some of the most boring consumer products and brands. Times are changing, though, as emerging direct brands like Esurance and traditional agent based insurers like Liberty Mutual Insurance are developing their social media strategies and trying to change brand perceptions. Auto and life insurance customers continue to flock online to research and buy insurance. And insurance agents are using social networks for training and recruiting. Insurance eBusiness executives should build a social strategy that addresses customers and agents problems, prepare for risks, and measure what matters
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080570286‎$a‎Redes sociales
650 1‎$0‎MAPA20080601706‎$a‎Formación electrónica
650 1‎$0‎MAPA20080583415‎$a‎Agentes de seguros
650 1‎$0‎MAPA20080600167‎$a‎Captación de clientes
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
7001 ‎$0‎MAPA20080655785‎$a‎Tincher, Courtney
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals