Crafting an insurance social media strategy : P&C and life insurance are getting social with customers and agents
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20090104280 | ||
| 003 | MAP | ||
| 005 | 20191202111909.0 | ||
| 008 | 091210s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 245 | 0 | 0 | $aCrafting an insurance social media strategy$b : P&C and life insurance are getting social with customers and agents$cby Chad Mitchell with Benjamin Ensor and Courtney Tincher |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 0 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aProperty and casualty and life insurers market some of the most boring consumer products and brands. Times are changing, though, as emerging direct brands like Esurance and traditional agent based insurers like Liberty Mutual Insurance are developing their social media strategies and trying to change brand perceptions. Auto and life insurance customers continue to flock online to research and buy insurance. And insurance agents are using social networks for training and recruiting. Insurance eBusiness executives should build a social strategy that addresses customers and agents problems, prepare for risks, and measure what matters | ||
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080570286$aRedes sociales | |
| 650 | 1 | $0MAPA20080601706$aFormación electrónica | |
| 650 | 1 | $0MAPA20080583415$aAgentes de seguros | |
| 650 | 1 | $0MAPA20080600167$aCaptación de clientes | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080655785$aTincher, Courtney | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |