Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a22000004b 4500 | ||
| 001 | MAP20100003909 | ||
| 003 | MAP | ||
| 005 | 20101011101448.0 | ||
| 008 | 100126s2009 swe|| p |0|||b|eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a020 | ||
| 100 | 1 | $0MAPA20100003374$aCaruana de las Cagigas, Leonardo | |
| 245 | 1 | 0 | $aTransforming MAPFRE$b : a case study of strategic changes in a Spanish insurer in the 1960s$cLeonardo Caruana de las Cagigas |
| 520 | $aThis article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market | ||
| 610 | 2 | 1 | $0MAPA20080439705$aSistema MAPFRE |
| 650 | 1 | $0MAPA20080590857$aEvolución histórica | |
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080584634$aDerecho de seguros | |
| 650 | 1 | $0MAPA20080596606$aEvolución del seguro | |
| 651 | 1 | $0MAPA20080637736$aEspaña | |
| 740 | 0 | $aScandinavian Insurance Quarterly | |
| 773 | 0 | $tNordisk Försäkringstidskrift = Scandinavian Insurance Quarterly$dStockholm$gnº 1, 2009 , p. 68-78 |