Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s

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<title>Transforming MAPFRE</title>
<subTitle> : a case study of strategic changes in a Spanish insurer in the 1960s</subTitle>
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<title>Scandinavian Insurance Quarterly</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100003374">
<namePart>Caruana de las Cagigas, Leonardo</namePart>
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<dateIssued encoding="marc">2009</dateIssued>
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<abstract displayLabel="Summary">This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market</abstract>
<note type="statement of responsibility">Leonardo Caruana de las Cagigas</note>
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<name type="corporate">
<namePart>Sistema MAPFRE</namePart>
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<topic>Evolución histórica</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>Derecho de seguros</topic>
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<topic>Evolución del seguro</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080637736">
<geographic>España</geographic>
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<classification authority="">020</classification>
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<title>Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly</title>
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<publisher>Stockholm</publisher>
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<part>
<text>nº 1, 2009 , p. 68-78</text>
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