How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20100004418 | ||
| 003 | MAP | ||
| 005 | 20220901134241.0 | ||
| 008 | 091126s2010 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a921.94 | ||
| 245 | 1 | 0 | $aHow Swedish consumers use the Net to research and buy financial products$b : swedes have embraced the net as a sales channel for financial products$cby Alexander Hesse... [et al.] |
| 260 | $aCambridge$bForrester Research$c2010 | ||
| 490 | 0 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aThe Web is an important distribution channel for financial services in Sweden, which has some of the highest rates of online retail financial activity in Europe. Nearly half of Swedish consumers have researched at least one financial product online in the past year, and 22% have bought a financial product online in the past year. Net users are most likely to research mortgages and buy investment funds online. Swedish eBusiness executives should further optimize tactics like designing sites with customers goals in mind, offering interactive help, and addressing application abandonment to increase researching and buying on their sites | ||
| 650 | 1 | $0MAPA20080603182$aProductos financieros | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080594589$aAnálisis comparativo | |
| 650 | 1 | $0MAPA20080542559$aVentas | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 651 | 1 | $0MAPA20080637811$aSuecia | |
| 700 | 1 | $0MAPA20090041356$aHesse, Alexander | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |