How German consumers use the Net to research and buy financial products : the adoption of online financial services is growing slowly in Germany
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20100005316 | ||
| 003 | MAP | ||
| 005 | 20220901134244.0 | ||
| 008 | 091126s2010 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a921.94 | ||
| 245 | 1 | 0 | $aHow German consumers use the Net to research and buy financial products$b : the adoption of online financial services is growing slowly in Germany$cby Vanessa Niemeyer... [et al.] |
| 260 | $aCambridge$bForrester Research$c2010 | ||
| 490 | 0 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aThe importance of the Web for researching and buying financial products is growing slowly but steadily. More than one in four German consumers researched at least one financial product online in the past year, and 11% bought a financial product online, compared with 8% in 2007. Online researchers and buyers are among the most attractive customer groups in Germany. eBusiness executives at financial services firms should keep developing their Web sites to drive online sales by simplifying applications, offering interactive help, and encouraging online researchers to complete an application in any channel | ||
| 650 | 1 | $0MAPA20080603182$aProductos financieros | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080594589$aAnálisis comparativo | |
| 650 | 1 | $0MAPA20080542559$aVentas | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 651 | 1 | $0MAPA20080637996$aAlemania | |
| 700 | 1 | $0MAPA20080647506$aNiemeyer, Vanessa | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |